Eva Royale provides Sound Action with expertise in labor and political campaigns as well as fundraising and events. A lifelong community activist, Eva has over 30 years of organizing experience with community, labor and political campaigns. Eva has a BA in Economics and La Raza Studies from San Francisco State University. With roots as a SF State student organizer, she is now a lecturer there on "Urban Community Organizing".

From 1984 to 1987 Eva was Staff Coordinator of the Mobilization for Peace Jobs and Justice a Bay Area coalition of over 120 organizations - community, church, labor, student and peace groups. She coordinated the office, volunteer and fundraising events. She participated in planning and organizing of its annual mass marches and spring mobilization rallies of up to 100,000 people in San Francisco.

From 1990 to 2002 she was Regional Manager for the United Farm Workers of America, AFL-CIO. This involved organizing public events, fundraisers, press conferences, marches and rallies. She was responsible for labor and community outreach, volunteer recruitment and training, voter registration and Get Out The Vote (GOTV) campaigns. She led the campaign to re-name Army Street to Cesar Chavez Street in San Francisco. She continues to coordinate annual organizing of the Bay Area Cesar E. Chavez Holiday Parade and Festival and the annual Cesar E. Chavez Birthday Labor Breakfast in San Francisco.

Since 2003 Eva has been the Development Director of the Dolores Huerta Foundation. She has developed and implemented fundraising plans including a founding members program, major donor program, house party program and many special events.

Eva has worked on over 20 political campaigns in positions from field organizer to campaign director. These campaigns include; Jesse Jackson for President, Latinos for Gore, Gray Davis for Governor, Nicole Parra for Assembly, Torklason for State Senate, Art Agnos for Mayor, Willie L Brown for Mayor, Farm Worker Voter Project AD 30 and San Francisco Democratic Party Field Organizer in '84 '92 '96 '00.

Eva lives in the Mission District has deep roots in the San Francisco Latino community. She has consulted as a Tenant Program Coordinator for the Mission Housing and Development Corporation and as a Researcher for TRIO, a project of Centro Latino, Mission Neighborhood Centers and Mission Community Legal Defense. She has produced many fundraising and media events with Latino political and cultural leaders such as; Cesar Chavez, Dolores Huerta, Linda Chavez Thompson, Edward James Olmos, Luis Valdez, Eva Longoria, Pete Escovedo, Carlos Santana, Jorge Santana, Salvador Santana and Ozomatli.